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Capture Your Consumers Attention with 100 Percent Real Human Impressions #OOH

Posted by Joe Lusso on Apr 25, 2017 8:00:00 AM

The Truth About Digital

Recently, the Outdoor Advertising Association of America (OAAA) re-launched their “Feel the Real’ campaign. It spotlights the viewership problems of digital media. It's also meant to portray out-of-home as "a perfect complement to the digital space, because it's out there in the real world and can help guide you to some of that digital content," says OAAA Chief Marketing Officer Stephen Freitas. (1)

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Topics: Out-of-Home Advertising

Leaders In Digital Use OOH To Get Noticed

Posted by Joel Eisfelder on Apr 18, 2017 8:00:00 AM

When digital innovators want to generate awareness, where do they turn with their marketing budgets? Frequently the need to turn heads in a compelling way leads them to out-of-home advertising. We rounded up some examples to show how these tech titans are delivering memorable ads.

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Marc Macias hired as VP of Brand Partnerships in Chicago

Posted by Joel Eisfelder on Apr 13, 2017 1:05:00 PM

AllOver Media is pleased to announce Marc Macias has been brought on as VP of Brand Partnerships in Chicago. Marc brings seventeen years of multimedia experience helping develop brands like Anheuser-Busch, Bass Pro Shops, McDonalds, State Farm, Gatorade, Samsung, and Ford.

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Topics: Featured News

AllOver Media and Mountain Media Announce Content, Sales & Marketing Partnership

Posted by Joe Lusso on Apr 6, 2017 12:16:21 PM

AllOver Media announced a new content partnership today with Boulder based Mountain Media. This partnership enables AllOver Media customers access to Mountain Media’s world-class creative team. Mountain Media will work in concert with AOM’s current Mountain Resort ad products team to form a new division called AllOver Media Mountain Group.

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Topics: Out-of-Home Advertising

Convenience Store Advertising: What Can It Do For Your Business? [VIDEO]

Posted by Larry Ferenchick on Apr 4, 2017 8:00:00 AM

Who Advertises at a C-Store

Many businesses benefit from advertising at convenience stores (C-Stores) because we can successfully reach the right audience for you. We can help you get a mass amount of visibility out into a market very quickly and communicate a promotion or brand message to the people you need to influence.

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Topics: Convenience Store Advertising, Videos

Digital Gas Pump Advertising Network Debuts in Los Angeles

Posted by Joel Eisfelder on Mar 29, 2017 9:00:55 AM
We’re excited to announce the launch of AllOver TV in Los Angeles. Our new digital gas pump network provides advertisements, weather reports and other engaging content on high-definition digital screens to help inform and entertain gas station customers. With new video screens measuring 22 inches—the largest screen in the market—these gas pump ads offer bigger, brighter images that are completely glare free, even in bright sunlight. LA is the nation’s #1 drive market, providing the ideal audience for promoting products and services to consumers are on the go.
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Topics: Gas Pump Advertising

Bill Corvalan hired as VP West Coast Brand Partnerships

Posted by Joel Eisfelder on Mar 23, 2017 9:42:49 AM

We’re excited to announced the appointment of Bill Corvalan as our VP of West Coast Brand Partnerships. Working out of our Los Angeles office, he’ll be helping build advertiser brands using the full suite of out-of-home assets we have available.

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Topics: Out-of-Home Advertising

Boosting Lottery Sales?

Posted by Joe Lusso on Mar 21, 2017 8:07:36 AM

State lottery organizations are consistently challenged with growing their audience base and revenue. Finding new customers and getting people that already buy lottery tickets to purchase them more often takes a thoughtful strategy and consistent effort. Influencing potential buyers when they can make a quick decision and it’s easiest to buy tickets is key.

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Topics: Gas Pump Advertising

Customer Focus: Millennials At Play and How to Reach Them

Posted by Joe Lusso on Mar 14, 2017 8:53:31 AM

Capture Millennials Where They Play

If your customer focus is on the nation’s largest living generation, the Millennials, read this blog.

Millennials (ages 18-34) now number 75.4 million surpassing the 74,9 million Baby Boomers (ages 51-69). (1)

The great nocturnal spectrum of bars, clubs and lounges now belongs to a whole new crowd — and in whose collective hands the fortunes of many a food, beverage and entertainment entrepreneur depend. (1)

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Topics: Out-of-Home Advertising, Indoor Advertising

Driving and Texting: Engaging Young Adults with Peer-Generated Messages

Posted by Joel Eisfelder on Mar 7, 2017 3:25:34 PM

Distracted driving is a major problem for young adults who frequently send text messages while behind the wheel. To help increase awareness for the dangers of texting and driving, the Ad Council has teamed up with Project Yellow Light, a national public service advertising (PSA) contest and scholarship program, along with media industry and corporate partners.

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Topics: Out-of-Home Advertising