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Opt for Size and Impact with Truckside Advertising [VIDEO]

Posted by Brent Greskowiak on Jun 22, 2017 8:00:00 AM

Truckside Ads are high impact, large format ads that are placed as billboards on localized delivery trucks. These trucks deliver your message within a specified Metropolitan Statistical Area (MSA) or Designated Market Area (DMA) and provide effective billboard coverage in areas where traditional out-of-home advertising is restricted or limited. 

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Topics: Truckside Advertising, Videos

Why Are Brands Using Bar Media? [VIDEO]

Posted by Drew Mattson on Jun 13, 2017 9:00:00 AM

What are the benefits of Bar Media?

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Topics: Out-of-Home Advertising

5 Benefits of Truckside Advertising

Posted by Joe Lusso on Jun 6, 2017 10:23:12 AM

Truckside billboards have been around almost as long as transit itself. But while other versions of advertising have lost their traction over time, truckside advertising has actually become both more efficient and more effective in recent years. Truckside ads are creative and effective ways to reach your target audiences and becoming increasingly attractive as media audiences get splintered across more channels.

Here are 5 awesome advantages to using truckside advertising in your next campaign.

1.  Audience Reach

Truck wraps are billboards on wheels, targeted to the specific regions or neighborhoods that are most applicable for your campaign. Transit advertising gives you the opportunity to target a very select segment of the population, meaning it may be possible to target by specific ethnic backgrounds, demographic characteristics, and so on.

They work so well because they appear in many areas of your customers’ daily lives — on the commute to work, where they shop and congregate, where they travel — providing large format, high-impact coverage all day, every day.

2.  Cost

A truck wrap can be purchased for a very reasonable cost per impression.

Transit advertising outperforms with the lowest average cost per impression of any other media. It outperforms traditional media by reaching consumers within the same half-hour they are considering purchases, deciding on purchases, and making purchases — usually while they are traveling or commuting.

3.  Exposure

Unlike radio, TV, or Internet advertising, your audience can’t turn off, tune out, or click away from transit advertising. Your message is in their sightline where they live, work and travel on a daily basis.

Transit advertising appears in urban and suburban areas where many people gather, pass by on their way to and from work or home, or visit for shopping or dining out. All day long your advertising message is viewed by current and potential customers.

4.  Impact

Truck ads delivers immediate brand recognition, what you have to offer, and where consumers can find you. That larger-than-life impact leads to exceptional recall when customers seek your product or service.

With extensive market coverage and full-color designs, truck wraps deliver images that are eye-catching and memorable.

Given a variety of platforms, transit advertising can create striking images that are brought to life with 3D life-like images.

5.  Frequency

Repetition is the key to any successful advertising campaign. Transit advertising provides a constant reminder, keeping your brand, service, or product fresh in your target audience’s mind — especially when they are on their way to make a purchase.

There are more vehicles on the road today than ever before, so transit advertising delivers a message that packs a punch. The larger-than-life, bold ads reach consumers that drive as well as consumers that ride the bus, adding to the audience with every mile on the road.

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Topics: Truckside Advertising

Why Should I Buy Ice Box Ads? [VIDEO]

Posted by Brent Greskowiak on Jun 1, 2017 10:34:23 AM

Whys are brands including Ice Box Advertising as part of their advertising campaign?

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Topics: Convenience Store Advertising

6 Behaviors to Check-off Your List Before Targeting Millennials

Posted by Joe Lusso on May 25, 2017 1:00:00 PM

Does your brand plan on being one of 50 brands millennials say are their favorites?

Millennial spending power is set to reach $1 trillion by 2020. (1) Also known as Gen Y, they buy significantly different than any other living generation including their baby boomer parents. 

If you want them to consider buying your brand, here are six things you’ll need to pay attention to:

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Topics: Out-of-Home Advertising

Upward Trends: OOH and Luxury Brand Advertising

Posted by Joe Lusso on May 16, 2017 9:00:00 AM

The Growth of OOH and Luxury Brands

Aspiration is a key factor in the selling of luxury brands and out-of-home outpaces other mediums with the ability to influence target audiences. This winning combination is why luxury advertisers gravitate to outdoor.

It is important to note out-of-home is set to rise above all media, including digital. This is especially impressive when considering the growth and size of digital media in today’s environment. (3)

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Topics: Out-of-Home Advertising

AllOver Media Mountain Group Attends 2017 NSAA Conference

Posted by Joel Eisfelder on May 12, 2017 12:01:24 PM

We were excited to sponsor the National Ski Areas Association National Convention and Tradeshow again this year in Phoenix, AZ. 105 degree weather was a shock to the system for our Minnesota and Colorado crew. This was our first time participating under our new ‘AllOver Media Mountain Group’ banner. The NSAA is the trade association for ski area owners and operators. It represents over 300 alpine resorts that account for more than 90 percent of the skier/snowboarder visits nationwide. We had a blast catching up with our resort partners about our media capabilities and building on relationships that help us deliver incredible marketing opportunities for our clients. Check out how we brought a little bit of the mountains to the show:

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Topics: Out-of-Home Advertising

3 Tips to Make the Most Out of Your Door Hanger Advertising Campaign [VIDEO]

Posted by Breanna Miller on May 9, 2017 8:00:00 AM

Before you launch your next door hanger campaign, check out these 3 tips to help you make the most out of it:

#1. Keep in mind your Audience with multiple messages on the front and back of your door hanger or use one side for bilingual messaging to broaden your reach.

#2. Leave Behinds:
Consider a leave behind like a magnet, a product or even a menu. It's a highly effective way to engage your consumer at their home and can dramatically extend the duration of your message.

#3. Attract Traffic to your Business:
Lastly get them in your door with a coupon or make it fun with a scratch off discount.

Door hangers are an eye-catching resource to display your brand’s message without getting lost in the junk mail pile. Connect your brand to consumers more effectively by bypassing traditional direct mail that gets thrown out; use door hanger advertising to set you apart from the crowd.

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Topics: Door Hangers

4 Ways OOH Can Amplify Your Media Mix

Posted by Amanda Abrahamson on May 2, 2017 8:00:00 AM

Marketers are under constant pressure to improve performance. Engagement, reach, scale, and buyer consideration are just a few of the components that are subject to this pursuit. Let’s take a look at 4 ways marketers are using out of home advertising as part of their media mix to boost the success of their campaigns.

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Topics: Out-of-Home Advertising

Capture Your Consumers Attention with 100 Percent Real Human Impressions #OOH

Posted by Joe Lusso on Apr 25, 2017 8:00:00 AM

The Truth About Digital

Recently, the Outdoor Advertising Association of America (OAAA) re-launched their “Feel the Real’ campaign. It spotlights the viewership problems of digital media. It's also meant to portray out-of-home as "a perfect complement to the digital space, because it's out there in the real world and can help guide you to some of that digital content," says OAAA Chief Marketing Officer Stephen Freitas. (1)

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Topics: Out-of-Home Advertising